Brazil is named Destination of the Year 2026 by Travel + Leisure

Brazil begins 2026 in the spotlight on the global tourism scene. The renowned American magazine Travel + Leisure, one of the most influential publications in the sector, has chosen the country as Destination of the Year 2026, reinforcing what the international market had already been noticing: Brazil is experiencing a new moment of prominence in world tourism.

One country, multiple experiences

Few destinations in the world offer such diversity in a single territory. From the cosmopolitan luxury of Rio de Janeiro and São Paulo to the exuberance of the Amazon, through the unique landscapes of Lençóis Maranhenses, Pantanal, Foz do Iguaçu, and Fernando de Noronha, Brazil delivers authentic, sophisticated, and memorable experiences—whether for leisure, corporate travel, or events.

International recognition that strengthens MICE

Travel + Leisure’s choice also reinforces Brazil’s position as a strategic destination for the MICE (Meetings, Incentives, Conferences & Exhibitions) segment. High-standard hotel infrastructure, iconic venues, creativity in event production, and world-renowned hospitality make the country an ideal setting for programs that seek impact, engagement, and differentiation.

In addition, Brazil stands out for its ability to create tailor-made experiences, combining culture, gastronomy, sustainability, and entertainment — elements that are increasingly valued by international companies and organizers.

Authenticity, sustainability, and hospitality

Another point highlighted by the global market is Brazil’s growing commitment to sustainable practices and responsible tourism. Conservation projects, appreciation of local communities, and experiences that connect purpose and pleasure put the country in tune with the new demands of the contemporary traveler.

All of this is enhanced by the Brazilian essence: warmth, joy, creativity, and a unique way of welcoming that transforms each trip into an emotionally memorable experience.

The right time to choose Brazil

Being named Destination of the Year 2026 is not just a title—it is confirmation that Brazil is prepared, structured, and aligned with the expectations of high-end international tourism.

For companies seeking to surprise their customers with truly unforgettable experiences, Brazil is not just an option. It is the destination of the moment.